The mark consists of trade dress for the overall appearance of the exterior front surface of the packaging for the goods. The mark consists of an unadorned background wherein in the center of the mark the terms CULTURE and SODA appear with the letters P and P separated with a depiction of a strawberry in the center of a design element comprised of six lines organized in a circular shape with three small circles appearing in close proximity to the first P. The terms FIZZY & GUTSY PROBIOTIC SODA appear at the top of the mark in a stacked horizonal orientation. The terms STRAWBERRY & RHUBARB appear at the bottom of the mark in a stacked horizonal orientation.