The mark consists of the stacked stylized working TAO Fortune appearing to the right of a stylized head of a fox with a light green collar around it and a purple cape behind it. The words and the fox head appear against the black background. The fox head is in orange, white and black colors. The color black appears in the tip of the fox's nose, its mouth, its chin and around the top part of its face. The color light green appears within the eye holes of the black mask on the head. The color white appears around the fox's nose and mouth, as well as above the mask, on the tip of its ears and around the outer side of its cheeks. The color orange appears just above the fox's eyes, in the inner ears of the fox, and under the outer parts of its cheeks. The stylized word TAO in light green capital letters is stuck on the top of the smaller sized purple capital letter word FORTUNE.