The mark consists of the Refrige-Air logo effectively uses bold colors and modern design elements to represent the HVAC and refrigeration industry: Initials "RA": The "R" has a red-to-orange gradient, symbolizing heat. The "A" has a blue gradient, symbolizing cold. Flame & Cool Wave Design: To the left of the "R," a stylized flame in red, orange, and yellow contrasts with two blue gradient waves, symbolizing the balance of heating and cooling. Main Text - "REFRIGE-AIR(TM)": "REFRIGE-" is written in a red-to-orange gradient in a bold, professional font. "AIR(TM)" is styled in a blue gradient with the same bold font, representing the cooling side of the business. Subtitle - "HVAC & REFRIGERATION": The subtitle is in black letters highlighted with a blue gradient, further defining the company's services. Background: The logo is adaptable for both black and white backgrounds, enhancing its versatility. In summary, the logo's use of red, orange, and blue conveys the company's dual focus on heating and cooling in a visually cohesive and professional design.