The mark consists of the logo features the text "True Power Co." in a graffiti-like, red stylized font. An abstract flame is incorporated within the letter "O" of the word "POWER." Below the logo is the cursive text quote: "innate intelligence: a 'living thing' has an inborn intelligence within its body, called innate intelligence." The back image displays a black and white butterfly with flames extending from its wings. Above the butterfly is a red and black banner with the text "light your fire." The background includes a dark grey shade with small white dots resembling static..