The mark consists of a cupcake with an orange top outlined in brown , resembling a woman's afro hairstyle, and a brown cupcake bottom, resembling a person's neck, with two pink circles to the left and right sides of the orange and brown cupcake, resembling hoop earrings, with the words "Sweet Sticky Thangs" written in the center of the orange and brown cupcake with the words "Sweet" (positioned left-centered) and "Sticky" (positioned centered) written in the color pink, with a brown outline, and the word "Thangs" (positioned right-centered) written in the color white with a brown outline in a stylish font and the slogan "Goodness in a treat!", centered underneath the orange and brown cupcake , written in the color pink and in a stylish font..