The mark consists of The logo features "Hell Creek" in large, bold, western-style letters, with "Ranch & Cattle" in smaller serif font below. Above the text, there are silhouettes of a triceratops, a cow, a T-Rex with a cowboy rider, another cow, and an ankylosaurus, arranged in an arch. The entire design is in solid black, creating a strong, bold appearance with a playful mix of ranch life and dinosaurs.