The mark consists of five letters and two dots generally forming a square, with an "L" being the left border and approximately two-thirds of the lower border, with a smaller stylized "L" nesting within the larger "L", a stylized "r" appearing inside the smaller "L" and equidistant from the smaller "L" as the smaller "L" is to the larger "L", a dot appearing equidistant to the right of the base of the "r" and above the horizontal portion of the smaller "L", a stylized "V" appearing to the right of all of the foregoing, an additional dot in the lower right corner of the square, and an "o" appearing to the right of the horizontal endpoint of the "r" and above the "V," generally forming the upper right corner of the square.