The mark consists of a heart shaped shield design with a gold and black border. At the top of the shield appears a smaller gold, light gold and dark gold shield outlined in black bearing a coat of arms and interlocked axes both appearing in gold, light gold and dark gold, and featuring a man wearing armor holding a sword and shield riding a horse. The man appears in white with black outlining and black triangles on his chest. The man's sword, his shield, and horse appear in the colors white and are outlined in the color black. The ground the horse is walking on is a series of black, dark gold, and gold strips. There is a dark gold, light gold, gold and black decorative garland located above and on both sides of the smaller shield. Below the smaller shield appears a black banner outlined with a border in shades of gold, containing the stylized wording "CHIVAS REGAL" in white with gold shadowing. Below the black banner is another black banner outlined in shades of gold, containing the stylized wording "CRYSTAL GOLD" in white with gold shadowing.