The mark consists of The mark consists of the wording "The KOOL HEMPSTA" in stylized font, where each word is capitalized. The term “KOOL” conveys a relaxed, laid-back persona, while “HEMPSTA” combines “hemp” with “sta,” suggesting an individual who embodies the culture and lifestyle of cannabis enthusiasts and connoisseurs. The entire phrase represents a unique brand identity associated with cannabis lifestyle content, merchandise, and education, highlighting an individual knowledgeable and passionate about cannabis education, community, culture, and lifestyle.