Designing and creating web sites for others; Platform as a service (PAAS) featuring computer software platforms for the creation of online rental stores for others in the nature of a web-based service that allows users to create hosted e-commerce stores to rent their goods and services online; Platform as a service (PAAS) featuring computer software platforms for enabling users to create a unique URL for an online rental store and the ability for users to manage the content and inventory of their online rental store; Software as a service (SAAS) services featuring software for managing rental equipment, tracking equipment, logging, and processing financial data related to equipment rentals and providing analysis reports regarding the same; Software as a service (SAAS) services featuring software for calendaring rental schedules, communicating with renters, managing inventory, tracking equipment, processing rental agreements, generating financial reports, managing customer data, and accounting in the field of construction equipment rentals, industrial equipment rentals, tool rentals, supply rentals, party equipment rentals, event equipment rentals, recreational equipment rentals, sporting equipment rentals, consumer tool rentals, gardening equipment rentals, and yard equipment rentals; Software as a service (SAAS) services featuring software for analyzing user needs when renting construction equipment, industrial equipment, tools, supplies, party equipment, event equipment, recreational equipment, sporting equipment, consumer tools, gardening equipment, and yard equipment; Software as a service (SAAS) services featuring software for making recommendations based on user needs when renting construction equipment, industrial equipment, tools, supplies, party equipment, event equipment, recreational equipment, sporting equipment, consumer tools, gardening equipment, and yard equipment; Software as a service (SAAS) services featuring software for use in database management, sales management, customer tracking, customer management, and rental management for the rental industry