Downloadable computer software for managing the distribution of information about family life-cycle expenses including but not limited to expenses relating to arrival and preparation, fertility and medical, leave and flexible working, childcare, education, and enrichment, and long-term future security preparation and financial planning to working parents and aspiring parents; Downloadable computer software for maintaining, tracking, managing and reporting financial information; Downloadable computer software for managing savings accounts in the field of family life-cycle expenses, including but not limited expenses relating to arrival and preparation, fertility and medical, leave and flexible working, childcare, education, and enrichment, and long-term future security preparation; Downloadable mobile applications for maintaining, tracking, managing and reporting financial information, managing savings accounts in the field of family life-cycle expenses including but not limited expenses relating to arrival and preparation, fertility and medical, leave and flexible working, childcare, education, and enrichment, and long-term future security preparation; Downloadable mobile applications for managing investment portfolios in the field of family life-cycle expenses, including but not limited expenses relating to arrival and preparation, fertility and medical, leave and flexible working, childcare, education, and enrichment, and long-term future security preparation; Downloadable computer software for administering savings and investment programs, including employer-sponsored programs, for parents and aspiring parents navigating family life-cycle expenses including but not limited expenses relating to arrival and preparation, fertility and medical, leave and flexible working, childcare, education, and enrichment, and long-term future security preparation; Downloadable computer software for managing employee maternity leave, employee paternity leave, childcare and education expenses, savings and family leave and family planning accounts

Administration of savings and investment programs, including employer-sponsored programs, for parents and aspiring parents navigating family life-cycle expenses, including but not limited to expenses relating to arrival and preparation, fertility and medical, leave and flexible working, childcare, education, and enrichment, and long-term future security preparation; Financial information and advisory services; Financial custody services, namely, maintaining possession of financial assets for others for financial management purposes; Financial services, namely, coordination, within a single account, of an investment portfolio's maintenance, trading, rebalancing, and tax management needs; Financial management in the field of family life-cycle expenses, including but not limited to expenses relating to arrival and preparation, fertility and medical, leave and flexible working, childcare, education, and enrichment, and long-term future security preparation; Investment management in the fields of family life-cycle expenses, including but not limited to expenses relating to arrival and preparation, fertility and medical, leave and flexible working, childcare, education, and enrichment, and long-term future security preparation; Providing information in the field of financial planning for working parents and aspiring parents