The mark consists of a circular design with the stylized wording STOCK ROUTE and RESERVE in smaller lettering underneath, positioned along the upper border of the circle design. The bottom border of the circle design is comprised of the stylized wording HONEY with the words FROM OUR on the left side and BUSH HIVES on the right side in smaller lettering. In the center of the circle is an image of a beekeeper tending to three vertical beehives of varying heights, with a dog on the left side and two cows on the right side, all of which is set against a smaller circular backdrop of bees, leaves, and hexagonal designs resembling honeycomb. The entire design is divided in half with a horizontal band with the wording PURE AUSTRALIAN.