The mark consists of the word "WILHELM" in bold, uppercase white letters inside an oval shape that resembles a gear or tractor tread, representing strength and ruggedness. Below "WILHELM" is the phrase "LAND IMPROVEMENT LLC" in smaller, uppercase black letters. Above the text, a stylized illustration of heavy machinery (a mulcher or forestry machine) with an orange-and-gray color scheme is set against a backdrop of pine trees, conveying a focus on land improvement and forestry services. The entire design suggests a connection to earthworks, forestry, and land-clearing services.