The mark consists of the yellow words MO FRIES outlined in black and red below an image of a smiling fry character. The character's body is red outlined in black with a smiling white mouth outlined in black. The eyes are black and white. The character's white hands outlined in black are holding yellow french fries outlined in black. There is ketchup on one of the fries. Above the red box of the character's body are yellow fries outlined in red..