The mark consists of the literal element "SPARROWSURE," along with a silhouette of a sparrow in mid-flight, with its wings spread upward and outward, forms the central design element. The bird's body is positioned between the letters "R" and "W," and its tail extends downwards, intersecting the letter "O" in the word "SPARROW." The bird's wings span across and above the text, creating a prominent focal point. The literal element "SPARROWSURE" appears in capital letters, with the letter "O" partially encircled by the bird's body.