The mark consists of a thicker black circle with a thinner black inner circle, with between the circles, in a circular path, beginning at the left center and going clockwise, a coffee bean, the phrase "BOULDER JCT COFFEE CO." across the top, a coffee bean, and then the phrase "WHERE THE BEST SIP HAPPENS" across the bottom. In the inner circle is a perspective view of the front of a steaming black cup of white coffee with a handle on the right, a black waning crescent shape on the white coffee, black steam above the white coffee, with a white silhouette of five pine trees across the bottom face of the cup.The steam is a thick, curving line that forms two loops. The steam faces to the right, and appears to be moving in a sinuous, serpentine way. The word "HILLER'S" is written in black in the inner circle beneath the cup.