"Pound Cake" is a fashion-forward brand catering primarily to women of color between the ages of 18-35. The brand symbolizes empowerment, confidence, and embraces the beauty of curvaceous women, as reflected in its name - a playful nod to both the dessert and the celebration of fuller figures. Its offerings include, but are not limited to, trendy and comfortable sweat attire, ranging from items suitable for lounging at home to those appropriate for a night out. This diverse range ensures adaptability to various scenarios, from casual at-home settings to creative office environments or even the nightlife. The design ethos blends contemporary style with comfort, and the brand positions itself to compete with high-profile names in the fast fashion industry.