The mark consists of The mark consists of a rectangle formed by a stylized black border surrounding and containing the words "THE WORLD OF" in black, lower case letters above the word "ERIC" which is above the word "CARLE", both of which are in stylized upper case letters, except that the letter "i" in "ERIC" is lower case. There is a stylized drawing of a caterpillar with a body in shades of green bordered by yellow perimeter hairs, a red head, green and yellow eyes, black nose, and purple antennae nestling in the "I" in "ERIC". The "E" in "ERIC" is red with black spotting, the "R" is blue, the "i" is green with spotting in brown and green, and the "C" is purple with spotting in blue and red. The "C" in "CARLE" is black and blue, the "A" is green, the "R" is orange, the "L" is light blue with green spotting, and the "E" is light red with purple and green spotting..