Data processing services; business consulting services in the form of business data analysis and analytics for viewing, sharing, predicting and reporting on datasets and trends; Compilation and organization of information into computer databases; Computerized database management; Market research and business analyses; business consulting in the fields of sports marketing and data usage particularly specializing in the use of analytic models for the understanding and predicting of consumer, business, and retail market trends and actions in the field of sports; Market research and market analysis; collection of market research data; market research for advertising purposes; consulting in the field of market research; evaluation of market research data; consulting in the field of marketing; market research; business management consulting; information regarding advertising; information regarding marketing; consulting in the field of marketing

development of computer software; Computer services, namely, providing a web-based system featuring on-line non-downloadable software that enables users to access and process measurement data, namely, sports marketing data, sales data, financial data, and other data for interpretation, analysis, data mining, reporting, visualization, manipulation, summarization, tabulating, modeling, organization, and maintenance; software as a service (SaaS), namely providing non-downloadable software for measuring and tracking sports marketing data, sales data, financial data