The mark consists of consists of a shield-like emblem with a golden gradient background, bordered by two lion heads in profile facing outward. At the top, the word "SOBER" is displayed in bold black capital letters. Below that, the phrase "DRINK RESPONSIBLY" is written in red capital letters. The acronym "BAC," which stands for Blood Alcohol Content, is prominently featured in large red, bold, capital letters at the center. Directly beneath "BAC," the phrase "DON'T DRINK & DRIVE" appears in red capital letters. At the bottom of the emblem, the word "UPs" is shown in bold black, with "UP" in uppercase and "s" in lowercase, followed by the phrase "BLOOD ALCOHOL CONTENT" curving in red along the base of the shield..