The mark consists of of a depiction of a smiling man with tan skin, navy blue hair and eyebrows, and navy blue and white facial features wearing a teal and light blue hat with a navy blue line and a navy blue brim, an orange short-sleeved collared shirt with a white undershirt and navy blue line down the center, blue pants and blue shoes. The depiction appears to be running with its left leg in front and right leg extended upwards. His left arm is extended outwards with his index finger extended upwards and his right arm is extended downwards holding a silver spring. The character has shading throughout and is outlined with a navy blue inner outline and a beige outer outline. To the right of the depiction is a brown stripped banner outlined in navy blue and teal with the literal element "BESSER" in the center written in white and orange 3D stylized font with brown and navy blue outlining. The literal elements "GARAGE DOORS" appears below written in white stylized font set inside of a separate teal banner and the literal elements "SINCE 1977" appears directly below the banner. The remaining color white represents background and is not a feature of the mark.