The mark consists of Two round peach doll faces are on each side of a teal, pink, and black ampersand. The left doll face has a peach face, faint pink cheeks, a black smile, black closed eyes with black eyelashes, and a brown and black curl in the shape of a lowercase b on the forehead. The b curl begins the word bitsy which contains black lettering and an i dotted with a pink heart. The right doll face has a peach face, faint pink cheeks, a black smile, black closed eyes with black eyelashes, and a brown and black curl in the shape of an m. The m curl begins the word midge which contains black lettering and an i dotted with a pink heart. The doll faces are surrounded by yellow stars with teal borders. There are eight total stars. There is a dotted, teal border surrounded by a solid light blue border. Each corner of the border has one pink heart with a gradient lavender and blue heart partially on top of each pink heart. All features mentioned are on a white, rectangular background. The lettering on the image forms the phrase bitsy and midge.