Analyzing and compiling proprietary data for measuring the performance of advertising campaigns and content, providing the same to customers; Providing information and data for use in marketing and advertising, namely, for analytics, measuring, reporting, monitoring, planning and optimizing the performance of marketing campaigns across television, internet, streaming, and digital video advertising; providing information and data using artificial intelligence for use in machine learning for the purpose of creating more targeted advertisements; providing information and data to track and monitor content and advertising consumption patterns for the purpose of advising the client on the correct times and platforms to advertise based on media performance in reaching target audiences or driving business outcomes for the advertiser. analysis of the market for that media