The mark consists of stylized text "Coily Clips" where "Coily" is written in a cursive, flowing font with the letters connected, emphasizing a playful and dynamic appearance. The initial "C" in "Coily" is notably larger and extends below the baseline and above the height of the other letters, creating the image of a ‘hair curl’ as it interlocks with the “C” in “Clips”. "Clips" follows "Coily" in a matching cursive style, maintaining the same line weight and fluidity. The text is devoid of additional design elements, focusing on the unique typography to establish brand identity.