The mark consists of a stylized logo and textual elements. On the left side of the mark, there is a graphic representation of a round pot with two handles, featuring a swirl design inside, resembling a stylized soup or steam in the shape of a crescent. The swirl includes a stylized chili pepper, symbolizing spicy food, and reflecting the cuisine's characteristics. To the right of the graphic, two large Chinese characters are displayed vertically, pronounced as "Xiang Yu," which translates to "Hunan Encounter" in English, indicating a connection to Hunan cuisine. A small circular design next to the second Chinese character contains the smaller Chinese character "Xiang," further emphasizing the association with the Hunan region. Beneath the Chinese characters, the words "Hunan Chef" are written in a bold serif font, completing the overall look of the logo. The bold font adds a sense of strength and prominence to the brand name, which complements the traditional and spicy characteristics of the cuisine.