The mark consists of the stylized white wording "CACAO". In front of the first letter "C" there are beige silhouettes of a walking woman holding a bag and a cup and of a walking man holding a cup. In front of the first letter "A" there are beige silhouettes of a standing woman holding an ice cream cone and of a standing child with a backpack holding an ice cream cone. In front of the second letter "C" there is a beige silhouette of a woman sitting and eating. In front of the second letter "A" there are beige silhouettes of two children standing with a man, and each holds an ice cream cone. In front of the letter "O" is the beige silhouette of a woman reclining on a chair with a drink in her hand. All of the foregoing elements appear on a dark brown background.