The mark consists of the stylized wording "SHUFFLE & WAFFLE" in white letters with a double outline in pink and maroon. Above the wording are two cartoon-style food characters - a yellow rectangular shape resembling a waffle and a brown rectangular shape resembling a chocolate bar. Both characters have large eyes that are substantially blue with white outlines. The waffle character has black pupils, while the chocolate bar character has brown pupils. Both characters display white teeth. The chocolate bar character has a yellow mustache and tan colored arms and legs. Below the wording "SHUFFLE & WAFFLE" is the stylized wording "DOUBLE THE PLEASURE, DOUBLE THE WAFFLES" in white letters with a pink and maroon double outline. The entire design appears on a black background.