Administration of a loyalty program for enabling participants to obtain discounts and promotions on movie theater and concession goods and services through use of a loyalty membership card

Computer services, namely, creating, hosting and maintaining an on-line community for registered users and members to participate in discussions about upcoming and current movies being shown in American Multi-Cinema, Inc. movie theatres, get feedback from other movie goers who visit American Multi-Cinema, Inc. movie theatres, form virtual communities, receive promotions related to movie-going in American Multi-Cinema, Inc. theatres, arrange to attend and meet at movies in American Multi-Cinema, Inc. movie theatres, update individual profile information, track movie-going rewards related to American Multi-Cinema, Inc. movie theatre, and monitor benefit usage of rewards earned through American Multi-Cinema, Inc. movie theatres information, track movie-going rewards related to American Multi-Cinema, Inc. movie theatres, and monitor benefit usage of rewards earned through American Multi-Cinema, Inc. movie theatres

Internet-based social networking services in the field of upcoming and current movies being shown in American Multi-Cinema, Inc. movie theatres, provided through a movie theatre web site that will enable users to link to other movie-going users via outside social media platforms and proprietary technology, all of which are related to American Multi-Cinema, Inc. movie theatres