Providing online non-downloadable computer software platforms for locating, scheduling, booking, monitoring, managing, and coordinating transportation services; Providing online non-downloadable computer software platforms for matching consumers with transportation service providers and for enabling users to pay for transportation services through hand held electronic devices or computers; Providing online non-downloadable computer software platforms for automated scheduling and dispatch of motorized vehicles, for use by transportation service providers; Providing online non-downloadable computer software platforms for providing electronic message alerts featuring leads, optimal matches, and matching posts for services; Providing online non-downloadable computer software platforms for use to find, locate and interact with transportation service providers and private hire vehicles; Providing online non-downloadable computer software platforms for use to request, accept and process payments and gratuities for transportation services and private hire vehicles