Administration of a program for enabling customers of supermarkets to obtain discounts; arranging and conducting incentive reward programs to promote the sale of food and products and retail supermarket services; administration of a customer loyalty program for customers that provides coupons, cash back options, and loyalty points redeemable for goods; promoting the sales of goods of others via awarding and distributing coupons, cash back, and customer loyalty points related to purchases; supermarket store services featuring a frequent customer program in which coupons, cash back, and points are accumulated to be used for discounts