Our brand focuses on creating relaxed, apparel and accessories designed for comfort and casual elegance. The goods and services offered under this trademark fall under the following categories: Clothing and Apparel: We offer a variety of apparel items that embody a laid-back yet sophisticated style, including but not limited to: Screen printed graphic apparel, T-shirts, sweatshirt, sweat pants, any screen printed goods, Linen shirts Silk camp shirts Polo shirts Casual button-down shirts Lightweight sweaters and cardigans Shorts (including tailored and cargo styles) Swimwear Relaxed-fit pants (e.g., linen, chinos) Beachwear Resort wear and vacation attire Outerwear: Lightweight jackets and windbreakers Casual blazers Sun-protective apparel Accessories: Hats and fedoras Sunglasses Belts Beach bags and totes Beach towels Scarves and wraps Footwear: Sandals Slip-on loafers Casual boat shoes Flip-flops Home Goods and Lifestyle Products: Beach-inspired home décor (such as candles, cushions, and throw blankets) Outdoor living accessories (such as beach chairs, umbrellas, and coolers) Online and Retail Store Services: We also provide both an e-commerce platform and physical retail locations offering a full range of goods, including a dedicated space for curated collections inspired by tropical and resort lifestyles. Target Audience: Our brand caters to men and women seeking an elevated, yet relaxed wardrobe, with a focus on casual elegance for vacations, weekend getaways, and coastal living. The target demographic spans ages 15 to 55, with an emphasis on individuals who enjoy a luxurious, laid-back lifestyle.