Software as a service (SAAS) services, featuring software to enable users to conduct A/B testing, multivariate testing, personalization, content targeting, behavioral targeting and segmentation; Providing temporary use of non- downloadable, cloud-based software for tracking, monitoring, and analyzing website visitor behavior using statistical methods and improving Conversion Rate Optimization with machine learning functionality that analyzes anonymous visitor analysis all of which will function as a set of hypothesis that customers made to reach a desired North Star (KPI) metrics