The mark consists of the words The Game Plan followed by text underneath that reads Sports Bar + Lounge + Grill. Underneath these words consists of six red and white cups staggared in a triangle shape pointing towards us. The Game Plan text is in Copperplate Gothic Bold with a 20+ size font using a Deflate text effect. It also uses a gradient fill effect of Dark red color that starts at the top of the text and fades down the text into lighter shades of Gray and ends in the color White. A dark red Shadow casts at 90 degrees from each letter. Sports Bar + Lounge + Grill is in Copperplate Gothic Bold with a 20pt size font. It also uses a gradient fill effect of Dark red color that starts at the top of the text and fades down the text into lighter shades of Gray and ends in the color White. A dark red Shadow casts at 90 degrees from each letter. The cups are red on the outside and white on the inside with a white rim for each cup. The background is black.