The mark consists of the words El Jefe in stylized serif font with proper grammatical capitalization for El and Jefe. The letter J is uniquely stylized by using a black dot of similar size to the font detached from the tail end of the capital letter J and free floating over the long stem of the J. Below the words is a three quarter face portrait lower neck up of a mustachioed man with tattooing on his face ears and neck. The portrait depicts a man wearing a jacket with a collared shirt and tie. His hair is neatly parted on the side of his head and the hair length is off the ear. The face is tattooed in abstract design both eyes are encircled with tattoos as is the nose ear and chin. Circular tattoo on the eye predominantly facing the front with lines on the chin extending to the side burns of the face. There is a stylized number 2 tattooed even with the predominant eye inbetween the ear and eye, even with the eye.