The mark consists of the word "SAM'S" in the color orange, with all capital letters. Each letter of the word "SAM'S" and the apostrophe includes a Carrig Bold Font with a stylized highlighted inside border. The word "SAM'S" is placed above the word "Abyssinnia" which is in the color brown and is stylized in cursive. The shape of the continent of Africa is placed above the first letter "i" of the word "Abyssinnia" in the color brown. The word "Coffee Roasters" is placed underneath the word "Abyssinia" in the color brown and with lower case letters. The upper right corner of the mark consists of a circle design in the color purple and there are rays emitting around the circumference of the circle, in the color purple. The circle design consists of the continent of Africa in the middle, in the color orange. There is a thin circle around the continent of Africa in the middle of the design, in the color orange. The words "SAM'S ABYSSINNIA" is in the color white and placed on the right side of the curve of the circle design..