The mark consists of The COCONOS logo is a minimalist, geometric cube design featuring a stylized flame within a square frame, representing charcoal cubes. The "COCO"s in the word "COCONOS" are creatively formed by processed coconut charcoal cubes, connected with the overall cubes design, visually reinforcing the brand's connection to natural elements. The black and white color scheme and the tagline "nature of smoke" emphasize the "N" as "Nature," the "O" as "Of," and the "S" as "Smoke." The three lines surrounding the square frame represent the charcoal cubes.