The mark consists of the words 'Premier Cru' in a stylized cursive script, arcing above the words 'Wine Cellars' in a structured, stylized font. Below 'Wine Cellars' is a horizontal line interrupted at the center by a decorative design of two small dots surrounding a slightly larger central dot, with a stylized fleur-de-lis at each end of the line. Beneath this, the words 'First Class Provenance' appear in a stylized font, underlined by a shorter horizontal line. From the center of this line extends a downward-facing decorative element resembling a stylized fleur-de-lis.