The mark consists of in the stylized text "Tru Lov3", the "Tru" and "Lov3" parts are written in a cursive, flowing script. The "T" in "Tru" is represented by a religious symbol, the cross, in stylized text form. The "3" at the end of "Lov3" is in place of the letter "e" in the word "love", creating the stylized word "Lov3". The substitution is a play on the visual similarity between the number "3" and the lowercase letter "e", allowing "lov3" to be understood as "love", while giving the design a modern and distinctive appearance. The design is meant to convey a message related to faith, highlighting a Christian theme, such as true love, with a reference to Jesus (hence the cross).