The mark consists of the mark is comprised of an italic sans serif lower-case letter "u", stylized italic sans serif lower-case letter "p" (containing a "house" emblem where the letter's traditional hole would be placed,) an an italic sans serif lower-case letter "t", an italic sans serif lower-case stylized letter "i" (with no dot where one would traditionally be placed over the vertical stroke,) and an italic sans serif lower-case letter "k", all contained as negative space in a parallelogram that leans toward the right..