The mark consists of stylized wording "PAW" where the letter "P" is green and contains a transparent silhouette of a dog's head, the letter "A" is blue with a green triangle in the middle, and the letter "W" is blue with a paw print design in the middle that is transparent except for its pads. The right side of the "A" and the left side of the "W" share the same line. Below the "PAW" design is the trademark name "PAWpular Pets" in blue stylized text. The "PAW" design is not completely filled in, with certain areas being transparent, allowing the background to show through. The background of the mark itself is transparent.