The mark consists of The word Hello in semi-bold open sans font, followed by the word Data in heavily boldened open sans font, where the word Data is encircled by a rectangle. The right side of such rectangle has a break in it, the middle of which contains a period aligned with the bottom of the word Data. To the right of the word Data are the lowercase letters ai, where the dot on the i is the same size dot as the period after word Data.