The mark consists of the words "University Rentals" with the letters "U" in "University" and "R" in "Rentals" in uppercase and the remaining letters in lowercase. Horizontal lines extend above and below the words "University" and "Rentals," beginning from the uppercase "U" to the middle of the lowercase "r" in the word "University" and a separate pair of horizontal lines above and below the word "Rentals." Between the two pairs of horizontal lines, positioned in the background such that the words "University Rentals" are not obscured, is an uppercase "U" of greater scale than the words "University Rentals." The words "& MANAGEMENT," all in uppercase and of lesser scale than the words "University Rentals," appears beneath the lower right horizontal line, below the word "Rentals.".