Application service provider (ASP) services featuring application programming interface (API) software for artificial intelligence (AI), machine learning (ML), deep learning (DL), to enable contextual prediction, personalization, and intelligent recommendations from a virtual assistant based on conversation history; Software as a service (SaaS) services featuring software using artificial intelligence (AI) for machine learning (ML) and deep learning (DL) for software bots, software assistants, virtual agents, and chatbots, virtual agents and chatbots enabling personalized onboarding experiences, generating and executing autonomous tasks in response to exposure to data, and building, managing, updating, developing, training, evaluating, and monitoring generative user experiences, gathering customer data for use in customizing marketing strategies, tracking customer conversation history and learning about customers as they converse, tracking customer traits, metadata and conversation history to determine relevant traits for a customer prompt and user input in the prompt; Software as a service (SaaS) services featuring software using artificial intelligence (AI) for machine learning (ML) and deep learning (DL) for customer relationship management (CRM), customer service and support, customer engagement, customer data platform, communications, contextual prediction, processing data, generating customer marketing campaigns and journeys, intelligent recommendations and decision advantage, facilitating communication and actions between humans and virtual agents and chatbots, monitoring generative user experiences, generating and executing autonomous tasks, providing insights and smart recommendations about and for customers, conversational analytics