Providing incentive reward programs for customers through issuance and processing of loyalty points or rewards for retail store and on-line purchases of a company's goods and services; Arranging and conducting incentive reward programs to promote the sale of health products, food products, beverage products, dietary and nutritional supplements, fitness products and apparel; Business administration of consumer loyalty programs; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; On-line retail store services in the field of health products, food products, beverage products, dietary and nutritional supplements, fitness products and apparel featuring a bonus incentive program for customers