The mark consists of an oval, the top half of which is yellow and is separated from the bottom half by an empty space where a barcode would appear. The bottom portion of the oval below the aforementioned empty space is shaded in blue, with a gradation from left to right that appears in light blue the far left of the oval to dark blue at the far right. Within the same is an empty square where a Quick-Response code would appear. At the top of the oval appears the stylized wording AGRÍCOLA FAMOSA in dark blue above which there is a stylized depiction of three-blue lines. Beneath the foregoing is the stylized depiction of the head and upper wing area of a parrot outlined in black. The parrot has gradations of color throughout its head and upper wing areas that range from dark blue to light blue with flecks of white for highlight purposes at the uppermost regions of the parrot's head. The parrot's throat or crop area appears in yellow, with a grey beak and black eyebrows. The parrot's eyes are outlined for black and with circles and semi-circles of white, light blue and black for the inner most portion of the pupils with a white fleck on the eye for highlight purposes. To the right of the foregoing stylized parrot, there appears the stylized word ARARA in dark blue underneath which appears the stylized word MELON in black.