Administration of a program for enabling participants to obtain discounts on goods and receive improved services; Advertising services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Business administration and management; Business management consulting with relation to strategy, marketing, production, personnel and retail sale matters; Business marketing services; Computerized on-line retail store services in the field of zippers and buttons; Franchising, namely, offering business management assistance in the establishment and/or operation of zippers and buttons; Import-export agencies in the field of zippers and buttons; Marketing, advertising, and promoting the retail goods and services of others through wireless electronic devices; Marketing, promotional and advertising services provided by mobile telephone connections; On-line advertising and marketing services; Operating an on-line shopping site in the field of zippers and buttons; Organization of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes; Organization of exhibitions for commercial or advertising purposes; Providing a searchable website featuring the goods and services of other vendors; Purchasing and procurement services, namely, procuring of contracts for others for the purchase of goods and labor contracting services; Rental of advertising space; Retail store services featuring zippers and buttons provided via wireless communications; Advertising planning