CONSUMER LOYALTY SERVICES FOR COMMERCIAL, PROMOTIONAL, AND/OR ADVERTISING PURPOSES, NAMELY, ADMINISTRATION OF CONSUMER LOYALTY PROGRAMS TO PROMOTE THE TRAVEL SERVICES OF OTHERS; PROMOTING THE GOODS AND SERVICES OF OTHERS BY MEANS OF A LOYALTY PROGRAM, A DISCOUNT PROGRAM, A PROMOTIONAL PROGRAM AND AN INCENTIVE AWARDS PROGRAM WHEREBY POINTS ARE EARNED OR AWARDED FOR PURCHASES MADE BY MEMBERS WHICH CAN THEN BE REDEEMED FOR MERCHANDISE, SERVICES, AND TRAVEL; ADMINISTRATION OF A CUSTOMER LOYALTY PROGRAM, A DISCOUNT PROGRAM, A PROMOTIONAL PROGRAM, AND AN INCENTIVE AWARDS PROGRAM WHICH PROVIDE POINTS EARNED FOR PURCHASES MADE VIA CREDIT CARDS WHICH CAN BE REDEEMED FOR MERCHANDISE, SERVICES AND TRAVEL; PROVISION, ORGANIZATION, AND ADMINISTRATION OF LOYALTY, DISCOUNT, PROMOTIONAL, AND INCENTIVE AWARD PROGRAMS, NAMELY, MANAGING AND TRACKING THE TRANSFER AND REDEMPTION OF POINTS THAT ARE EARNED OR AWARDED FOR PURCHASES MADE BY MEMBERS; PROVIDING AN INCENTIVE AWARD PROGRAM FOR CUSTOMERS THROUGH THE ISSUANCE OF BONUS AWARDS AND SERVICE INCENTIVES FOR FREQUENT AIR TRAVEL, NAMELY, THE PROVISION OF TRANSIT LOUNGE FACILITIES FOR PASSENGER RELAXATION, A SPECIALIZED PRIORITY AIRLINE SERVICE WITH RESERVATION SERVICES, ENHANCED AIRPORT TICKETING PROCESSING, EXPEDITED CALL WAITING PROCEDURES, PRIORITY CHECK-IN, PRIORITY LOBBY CHECK-IN, DEDICATED SERVICE CENTERS AND CLUBS FOR PASSENGERS, SPECIALIZED PRIORITY AND EXPEDITED SECURITY PROCESSING, EXPEDITED GATE HANDLING AND AIRCRAFT BOARDING SERVICES, UPGRADED SEATING ACCOMMODATIONS, ENHANCED PERSONAL SPACE ON AIRPLANE FLIGHTS, SPECIALIZED IN-FLIGHT ENTERTAINMENT SERVICES, IN- FLIGHT WIRELESS COMPUTER ACCESS, UPGRADED MEAL SERVICES, PRIORITY BAGGAGE DELIVERY, AND ENHANCED AND EXPEDITED CUSTOMER SERVICE RESPONSES FOR PASSENGERS; ADMINISTRATION OF CUSTOMER AND EMPLOYEE INCENTIVE AWARD PROGRAMS TO PROMOTE ON THE JOB LOYALTY; PROMOTING CUSTOMER AND PERSONNEL LOYALTY THROUGH THE ADMINISTRATION OF MILEAGE INCENTIVE AWARD PROGRAMS; ADMINISTRATION OF AN INCENTIVE REWARD PROGRAM OF AN AIRLINE FOR ENABLING PARTICIPANTS TO OBTAIN DISCOUNTS ON PRODUCTS AND SERVICES

CREDIT CARD TRANSACTION PROCESSING SERVICES PROVIDED BY AN AIRLINE; ISSUANCE OF CREDIT CARDS; CREDIT CARD AUTHORIZATION, VERIFICATION, PAYMENT PROCESSING, AND TRANSACTION PROCESSING SERVICES; ISSUANCE AND PROCESSING OF LOYALTY POINTS FOR PURCHASE OF COMPANY'S GOODS AND SERVICES; ELECTRONIC COMMERCE PAYMENT SERVICE THAT ENABLES CONSUMERS TO USE LOYALTY POINTS, REWARD POINTS AND MILES TO MAKE ONLINE PURCHASES, IN WHOLE OR IN PART, OF GOODS AND SERVICES; ELECTRONIC COMMERCE PAYMENT SERVICE THAT ENABLES CONSUMERS TO USE LOYALTY POINTS, REWARD POINTS, AND MILES FOR PURCHASING THE GOODS AND SERVICES OF OTHERS