The mark consists of of the brand name "plunj packs" written in lowercase, with the tagline "PULSE POINT COLD THERAPY" in uppercase letters below the brand name. Font and Color: The word "plunj" is in a gradient blue color transitioning from a lighter blue at the top to a darker blue at the bottom. Lighter Blue: Hex code #1C9DDE. The word "packs" is in a solid dark blue color. The font is modern and rounded, conveying a sleek and professional appearance. Design Elements: The dot above the letter "j" in "plunj" is replaced by a stylized snowflake icon, emphasizing the cold therapy aspect of the product. The snowflake is designed in the same lighter blue color, hex code being #1C9DDE, reinforcing the brand's connection to cold therapy. Tagline: Below the brand name, the tagline "PULSE POINT COLD THERAPY" is written in a clean, sans-serif font in dark blue, matching the color of "packs." The tagline emphasizes the product's purpose and adds clarity to the brand's focus on cold therapy. Overall Impression: The logo effectively combines text and design elements to communicate a modern, health-focused brand, with a clear emphasis on cold therapy, represented by both the snowflake icon and the color scheme, particularly highlighted by the hex color #1C9DDE for the lighter blue..