The mark consists of a stylized image of a boat depicted in black, gray and red on a white background, appearing five stacked gray straight lines meant to depict water, all appearing above the word WATERFRONT depicted in a stylized black font on a white background stacked above the word CONSTRUCTION depicted in smaller stylized white font on a black rectangular background. On one portion of the boat, depicted by a black smokestack, the letters WC are shown in small, white stylized font.