The mark consists of The mark consists of the stylized word "Joe’s" in a cursive font featuring a gradient of red, yellow, and orange colors above the words "PIZZA NAPOLI" in large, white serif font. The "P" in "PIZZA" and the "N" in "NAPOLI" are emphasized in size. Above "PIZZA NAPOLI," a stylized gray line resembling a mountain peak runs horizontally, intersecting the "N." Below "PIZZA NAPOLI," the words "authentic neapolitan wood-fired pizzas" appear in a smaller, white lowercase font with the phrase "wood-fired pizzas" in red, italicized script. The entire design is set against a black background.